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Front exterior of the H-E-B Center located in Cedar Park, Texas

Cedar Park Texas

Where Innovation
Happens

Cedar Park: A Pro-Growth Ecosystem for Business

Cedar Park, Texas, sits in the Austin metro, about 30 minutes northwest of downtown Austin, in the heart of the Texas Hill Country. As the fifth-largest city in the Austin metro, Cedar Park combines big-city access with a lower cost of doing business, a highly skilled workforce, and one of the highest median household incomes in Central Texas, making it a strong choice for companies looking to relocate or expand.

Compared to other cities in the Austin metro, Cedar Park offers pro-growth incentives, streamlined permitting, and a genuinely business-friendly city government, all without sacrificing proximity to Austin’s talent pool and innovation economy. Explore the region details and map below to see why more businesses and talent are choosing Cedar Park to expand, work, and live.

Region Details

A Destination for Professional Sports

H-E-B Center (opens in new tab)

The H-E-B Center at Cedar Park is a state-of-the-art, 6,800-seat entertainment and sports facility. Opened in 2009, it now hosts over 150 events annually and is home to the Texas Stars, the AHL affiliate of the Dallas Stars, and Austin Spurs, the NBA G League affiliate of the San Antonia Spurs, making it a vibrant hub for local and regional attractions.

Where Wellness & Lifestyle Meet

The Crossover (opens in new tab)

The Crossover in Cedar Park is a dynamic, family-oriented athletic training, wellness, and entertainment center spanning more than 200,000 square-feet. Featuring indoor and outdoor turf fields, two full-size ice rinks, a restaurant, event space, worship services, and more, The Crossover provides a versatile environment and one of the top things to do in the city of Cedar Park.

Contemporary Space for Business and Fun

Haute Spot (opens in new tab)

Haute Spot is a popular concert and event venue, offering 2,500 square-feet of indoor dining space and 25,000 square-feet of outdoor event space, making it an ideal venue for business activations, small group meetings, or private parties. With in-house restaurants, lawn games, and live entertainment, Haute Spot offers a year-round, vibrant, flexible setting for any occasion.

Retail Goes Big in Texas

Nebraska Furniture Mart (opens in new tab)

Nebraska Furniture Mart (NFM) is one of the largest home furnishings retailers in North America, selling furniture, flooring, appliances, and electronics. Its newest location, part of the CedarView development near the H-E-B Center at Cedar Park, is set to open in spring 2027 alongside a new, full-service Marriott hotel and 30,000-square-foot convention center. Together, the development is expected to bring hundreds of new jobs to the area and establish Cedar Park as a regional hub for meetings, events, and tourism.

So Much More Than Shopping

Scheels (opens in new tab)

Scheels brought its renowned All Sports store to Cedar Park in 2026, offering 357,000 square feet of premium retail space at CedarView (also near NFM and the H-E-B Center). The store features entertainment attractions, specialty shops, and boutiques showcasing top brands and premium products.

A Luxurious & Central Hub for Clients

Marriott Hotel and Conference Center (opens in new tab)

Set to open in 2027, Cedar Park’s Marriott Hotel and Conference Center will feature a 297-room hotel and a city-owned, 34,000 square-foot convention center. The new facility will enable local businesses, the the Cedar Park Chamber, the City Council, and other organizations to host events, conferences, and gatherings.

Keeping Cedar Park Active on Brushy Creek Road

Brushy Creek Sports Park (opens in new tab)

Cedar Park’s parks and recreation offerings include Brushy Creek Sports Park, a versatile recreational facility featuring two baseball/softball fields, a soccer field, a basketball court, a 9-hole disc golf course, a playscape, pavilions, and a popular local skate park. The park also offers scenic trails, making it a great destination for outdoor activities and family fun.

Connecting and Captivating

Brushy Creek Regional Trail (opens in new tab)

Brushy Creek Regional Trail in Cedar Park is a paved 10-mile walking, jogging, and biking trail that offers natural scenery and peaceful views. views. The trail connects several parks, retail centers, businesses, and residential communities while providing access to local outdoor destinations.